Prestigious Award Recognizes the Most Innovative Technology Startups in North America

For Immediate Release

TORONTO -- EnviroTower is pleased to announce that it has been named as one of the finalists of the Red Herring 100 North America 2008 Award. The prize recognizes the top companies whose innovations are most likely to disrupt or create a new market. The Red Herring 100 list is seen by many technology industry executives, investors and observers as an invaluable instrument for discovering the promising startups that will lead the next wave of disruption and innovation.

"We are pleased to be further recognized as a company that is leading the way in environmental technologies for commercial, institutional and industrial facilities" said John Coburn, CEO of EnviroTower. "Being named as a Red Herring 100 finalist reinforces a simple fact; the EnviroTower system delivers the most financially attractive and complete technology and support services available in the market today for water and energy efficient cooling tower systems.

"We can see the exciting evolution of the technology sector reflected in the quality and variety of exceptional companies that we had to choose from in putting our list together," said Joel Dreyfuss, editor-in-chief of Red Herring. "It was tough to choose just 200 finalists from such a large list of excellent contenders, and we are very happy with the quality of the companies we selected as finalists."

EnviroTower is leading a paradigm shift in the way cooling tower water is treated, with its proven, reliable solution for maximizing energy and water efficiencies while minimizing environmental impacts of cooling towers. The company conserves energy and water combining significant environmental benefits with rapid economic payback. The company operates across North America and has gained the endorsement of the largest and most prestigious commercial, institutional and industrial companies in its markets.

The 100 winning companies will be announced at the Red Herring North America event. The CEOs of the winning startups will present their innovative ideas and technologies to an audience of leading entrepreneurs, financiers, and corporate strategists at the event in San Jose, California, on May 12-14 at the Fairmont. This year's Red Herring 100 North America event marks the 11th anniversary of the Red Herring 100 Awards. In celebration, the event will feature keynote addresses from legendary VC investors and CEOs of leading Internet, information, and communications companies. Register online at: http://herringevents.com/northamerica08/index.html

Contact: Shelley Cornforth,
VP Marketing
T: 416-977-1105, ext. 117
E: shelley.cornforth@envirotower.com

About EnviroTower
EnviroTower is a clean technology company delivering superior economic and environmental benefits to our customers through advanced technologies that optimize cooling efficiency. The EnviroTower System is the most sustainable and technically advanced system for cooling tower water treatment. The patented technology creates an exceptionally clean system that significantly reduces energy and water consumption. The company operates across North America. More information can be found at: www.envirotower.com

About the Red Herring 100 Awards
Red Herring is a global media company which unites the world's best high technology innovators, venture investors and business decision makers in a variety of forums: a leading innovation magazine, an online daily technology news service, technology newsletters and major events for technology leaders around the globe. Red Herring provides an insider's access to the global innovation economy, featuring unparalleled insights on the emerging technologies driving the economy. More information about Red Herring is available on the Internet at www.redherring.com.